Guides
How to prepare, written out in full
Long-form pieces on the parts of raising that founders are expected to already know. Free to read, no account needed, and written to be useful even if you never sign up.
11 min read
Find your GTM motion in your receipts, not your head
There is usually a gap between the go-to-market a founder describes and the one their payments describe. The second one is the real strategy. This is how to find it, write it down, and decide what to stop.
9 min read
How to write a GTM plan for a Nigerian startup
Most early plans describe a product and call it a strategy. A go-to-market plan answers a different question: by what repeatable route does a stranger become a paying customer, and what does that route cost?
8 min read
What investors actually check before they wire
Diligence is not an insult and it is not a formality. It is the point where every number in the deck either has evidence behind it or does not. Founders who lose rounds at this stage rarely lose them for having small numbers.
8 min read
Calculating CAC and LTV when your company is young
These two numbers decide whether growth makes you richer or poorer. They are also the two most commonly inflated numbers in early-stage decks, usually by accident.
7 min read
Sizing your market from the bottom up
The percentage-of-a-huge-number method is in most decks and convinces nobody. The alternative produces a smaller figure that is worth far more, because someone can follow the arithmetic.
7 min read
Fundraising readiness: what to have ready
Raising takes longer than founders expect and the process itself slows the business while it runs. Most of that delay is avoidable, and almost all of it is created before the first meeting.
6 min read
Raising in naira or in dollars
A Nigerian company usually earns in naira, spends partly in dollars, and raises from investors who think in dollars. Every one of those boundaries is a place where numbers get quietly mangled.
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