Does unverified mean the claim was rejected?

No. Unverified means nobody has looked yet, and that is the state most claims sit in. The interface never presents unverified as failed, because implying a claim was tested and found wanting when no test happened would be its own dishonesty. Failed is a separate, third state.

Who does the verification?

Ranked Technologies Ltd, the company that operates GTM. For checks that need a person on the ground in Nigeria, the work is carried out through an existing panel of identity-verified and bank-verified people.

Can a founder pay for a higher score?

A founder can pay for a check to be performed. They cannot pay for its result. A check that comes back negative is recorded as failed and shown as failed.

Does a verified badge mean a company is safe to invest in?

No. Verification confirms a specific factual claim on a specific date by a stated method. It is not an endorsement, not a recommendation, and not a substitute for an investor's own diligence.

The GTM Passport

Claimed is not the same as verified

Anyone can type a number into a form. The whole value of this platform sits in the distance between what a founder said and what somebody actually checked, so that distance is shown rather than blurred.

Last reviewed 2026-08-22

Every claim has exactly one of three states, and they are never merged. Founder-stated means the founder told us. Verified means a named check was performed on a stated date by a stated method. Failed means the check was performed and the claim did not hold.

Most rows on most profiles will sit founder-stated forever, and that is not a criticism of the company. It means nobody has run that check. A platform that quietly styled unchecked claims as verified would be more comfortable to look at and would be worth nothing.

The six checks

Each check below is a separate record on a company, with its own status, method and date. They are independent: a company can have verified revenue and unverified identity, or the reverse.

Company registration

What it confirms: That a legal company exists, in the form and jurisdiction the founder stated, with the directors they named.
How it is checked: We check the company against the public register in its jurisdiction. For Nigerian companies that is the Corporate Affairs Commission record, matched on registration number, company type and directors.
What it does not mean: It does not mean the company is in good standing on every filing, that its accounts are current, or that it holds any sector licence it needs to operate.

Domain ownership

What it confirms: That the founder controls the web domain their company claims.
How it is checked: A one-time record placed at the domain, or a file served from it, proving administrative control at the moment of the check.
What it does not mean: It says nothing about the quality of what is on the website, and control can change hands later. The check is dated for that reason.

Founder identity

What it confirms: That the founders are real, identifiable people, and are the people named on the profile.
How it is checked: Government-issued identity checked against the person, and matched to the names on the company record.
What it does not mean: It is not a background check, a criminal records check, or a verification of anyone's prior employment claims.

Revenue evidence

What it confirms: That the reported revenue is money that actually arrived from customers.
How it is checked: Bank statements or payment-processor records for the company account, reviewed against the reported figure for the same period, and checked for whether the money came from third parties rather than from the founders or grants.
What it does not mean: It is not an audit. It confirms that a stated figure is consistent with the evidence provided for a stated period, and the period is always shown.

Customer evidence

What it confirms: That the customers exist and are using the product.
How it is checked: Direct contact with named customers, or first-party evidence from the product itself. Where a physical location is involved, Ranked Technologies operates a panel of identity-verified and bank-verified people in Nigeria, so a real person can be sent to an address and report what they found.
What it does not mean: It does not measure how happy those customers are, whether they will renew, or what they pay.

Product verified

What it confirms: That the product exists and does the thing it is described as doing.
How it is checked: Someone uses it. For software, an end-to-end run through the core flow. For a physical or service business, a visit or a transaction, again using the verified panel where a location is involved.
What it does not mean: It is not a quality review, a security review, or a judgement about whether the product is any good.

Why a panel matters more than a database

Most of what passes for verification online is a lookup: an address matched against a record, a name matched against a list. That works for the checks where a register is the truth, which is why registration and domain are done that way.

It does not work for the checks that matter most to an investor. Whether a shop is really open. Whether the product does what the demo showed. Whether a named customer would say they use it. Those need a person.

Ranked Technologies already operates that panel for its testing business: identity-verified and bank-verified people across Nigeria who complete paid tasks and report first-hand. That is the part of this platform that cannot be reproduced by writing better prompts, and it is why verification here means somebody looked rather than something matched.

Dates, and why they are shown

A verification is true on the day it was performed. A company registered last year can be struck off this year. A domain can change hands. Revenue verified for the first quarter says nothing about the third.

So every verified row carries its date, and the date is shown to investors with the same prominence as the result. A verified badge with no date attached is a badge that gets less honest every month it sits there.

What a founder controls

Nothing is listed by default

A company profile is private until the founder opts to list it. Building the profile, seeing the score and reading the derivation costs nothing and exposes nothing.

Investor interest is reported as counts, not names

Founders see how much interest a profile is attracting. They do not see which investor looked, unless that investor chooses to reveal themselves by requesting an introduction. Who an investor is researching is personal data about the investor, and a marketplace that reports one side's browsing to the other by default is making a consent decision it has no right to make.

Common questions

Does unverified mean the claim was rejected?: No. Unverified means nobody has looked yet, and that is the state most claims sit in. The interface never presents unverified as failed, because implying a claim was tested and found wanting when no test happened would be its own dishonesty. Failed is a separate, third state.
Who does the verification?: Ranked Technologies Ltd, the company that operates GTM. For checks that need a person on the ground in Nigeria, the work is carried out through an existing panel of identity-verified and bank-verified people.
Can a founder pay for a higher score?: A founder can pay for a check to be performed. They cannot pay for its result. A check that comes back negative is recorded as failed and shown as failed.
Does a verified badge mean a company is safe to invest in?: No. Verification confirms a specific factual claim on a specific date by a stated method. It is not an endorsement, not a recommendation, and not a substitute for an investor's own diligence.

Verification confirms a stated fact by a stated method on a stated date. It is not an endorsement of any company and not a recommendation to invest in anything. Investors are responsible for their own diligence.

See what your profile looks like before anyone else does

Build it, read the score derivation, and decide afterwards whether to list it. Nothing is visible to investors until you say so.

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