Find out what an investor will ask, before they ask it

A pitch deck is a document written to persuade one reader at a time. It cannot be compared against another company, cannot be filtered, and cannot be checked without a conversation. That is fine for the meeting and useless for everything around it.

So the profile here is fields rather than slides. Who you sell to. Through what channels. What it costs to win a customer and what one is worth. How much runway is left. What share of revenue your largest customer represents. The same questions an investor is going to ask anyway, asked in a form that can be scored and matched.

A score with its working shown

The GTM Score covers 7 dimensions: Product, Market, Traction, Team, GTM, Financial health, Fundraising readiness. Every point traces to a rule you can read on the public rubric page, and each one carries the reason it was or was not awarded. No AI is involved anywhere in the calculation.

An ordered list of what to fix next

A blank field scores zero rather than an average, which sounds harsh and is the useful behaviour: the profile can then tell you exactly which unanswered question is costing the most points. That list is usually a better to-do list than anything you would write yourself, because it is ordered by what investors actually weigh.

The difference between claimed and checked

Every statement is marked founder-stated until somebody verifies it. Six checks are available: company registration, domain ownership, founder identity, revenue evidence, customer evidence and the product itself. How verification works sets out what each one covers and what it deliberately does not.

Reach that is filtered, not sprayed

Investors state the thesis they invest against: stage, industry, country, business model, minimum growth, cheque range, and whether they will look at pre-revenue. You appear to the ones whose criteria you meet, with the criteria shown. Nobody is ranked by an opinion.

If you want the go-to-market work done rather than assessed, that is a separate engagement. Write to [email protected] and say what you are trying to reach.

It will not raise money for you. It will not introduce you to investors who have not said they are looking for what you have. It will not turn a business with no customers into one with customers, and no score on this platform is a recommendation to anybody to invest in anything.

What it does is remove the excuses that kill rounds slowly: the number you could not evidence, the document you took a month to find, the objection you never heard because nobody bothered to raise it.

Does it cost anything to build a profile?

No. Building the profile, seeing your GTM Score and reading the full derivation of every point is free. Nothing is visible to investors until you choose to list it.

Will investors see my company automatically?

No. Every profile is private by default. Listing is an explicit choice, and you can stop being listed at any time.

Do I need a pitch deck to start?

No. A deck is one of the checks in fundraising readiness, but the profile is built from structured questions rather than a document. Many founders find the questions easier to answer than a blank slide.

Can I see which investors looked at my company?

You see how much interest your profile is attracting, as counts. You do not see which investor unless they choose to reveal themselves by requesting an introduction. That is a deliberate privacy decision on the investor's side.