How the GTM Score works

The GTM Score describes how completely and how strongly a company has evidenced itself against a fixed rubric of 35 checks across 7 dimensions. That is all it does.

It is not a prediction of whether a company will succeed. It is not a rating of quality. It is not a recommendation to invest, and nothing on this platform should ever be read as one. A company with a low score may be an excellent business that has not filled in its profile. A company with a high score has documented itself thoroughly and had some of its claims checked, which is a different statement from being a good investment.

It is useful for two things. For a founder, it shows which parts of the picture an investor will ask about and you have not yet answered. For an investor, it makes companies comparable on the same axes, which a stack of pitch decks never is.

Points, then percentages, then an average

Each check awards points out of a maximum. The checks in a dimension are summed and expressed as a percentage of that dimension's available points. The total score is the plain average of the seven dimension percentages.

The dimensions are deliberately not weighted. Any weighting would encode an opinion about what matters most, and different investors disagree about that for good reasons. Weighting happens on the investor side instead: each investor sets the thesis they actually invest against, and matching is computed against exactly that.

A blank field scores zero

Not an average, not a neutral value. Filling in a middle number for a question nobody answered would be inventing information and then scoring the company on it.

The consequence is that a brand new profile starts near zero and climbs as it is completed. That is the intended behaviour. An unanswered profile genuinely is harder for an investor to assess, and the founder can see precisely which answer would move the number most.

Verified checks are worth real points

Several checks award points only when GTM has independently confirmed something rather than taken the founder's word for it. Those points are the difference between a claim and evidence, and they are the reason the score is not simply a completeness meter. How verification works explains what each check involves.

7 dimensions, 35 checks, 700 points before each dimension is converted to a percentage. Every threshold and every reason string below is read directly out of the live scoring code when this page is built.

There is an obvious way to game any published rubric, which is to write long answers and claim good numbers. It works on the parts of the score that measure completeness, and it does not work on the parts that require a check.

That is by design, and it is why the verified checks carry the weight they do. A profile that is fully written and entirely unverified is visibly that, and an investor reading the Passport can see which is which at a glance.

Is the GTM Score calculated by AI?

No. The score is arithmetic over the fields a founder supplies and the checks GTM performs. There is no language model anywhere in the calculation, which is why the whole rubric can be published and why the same profile always produces the same number.

What happens to my score if I leave a field blank?

It scores zero for that check, not an average. Imputing a middle value for a question nobody answered would invent information. An incomplete profile genuinely is harder to assess, and the profile shows exactly which blank field costs the most points.

Is a high GTM Score a recommendation to invest?

No. The score measures how completely and how strongly a company has evidenced itself against a fixed rubric. It is an analytical tool, not investment advice, not a recommendation, and not an offer or solicitation of securities. Investors must do their own diligence.

Are the seven dimensions weighted?

No. The total is the plain average of the seven dimension scores. Any weighting would be an opinion about what matters most, and the score does not hold opinions. Weighting happens on the investor side instead, where each investor's own stated thesis decides what they filter on.

Can I see why my score is what it is?

Yes. Every point carries a reason string, and the profile shows the derivation check by check, including the checks you did not score on and what each one would have been worth.