Glossary
Customer concentration
How much of your revenue depends on your largest few customers.
If one customer is forty percent of revenue, you do not have a business with a risk attached; you have one customer and some others. Their renewal decision is your survival decision.
Investors ask about it early because it is a question of fragility, not of size, and because it is the sort of thing a deck reliably omits. Volunteering it is worth more than hoping it goes unasked.
Related terms
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