GTM.

Glossary

Product-market fit

The point where the market pulls the product out of you.

Before it, growth comes from pushing: every customer is a persuasion. After it, retention holds, usage deepens, and people arrive without being chased.

It is not a certificate anyone issues, and founders often claim it early. The honest signals are boring ones: a flattening retention curve, customers using it without being reminded, and complaints when it breaks.

Related terms

  • Retention — How many customers are still there after a given time.
  • Cohort — A group of customers who started in the same period, tracked together.
  • Traction — Evidence that people want this, stated in numbers rather than adjectives.

Read next

See where this number sits in the rubric

The GTM Score is published in full, check by check, so you can see exactly what each figure is worth before you go looking for it.

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