Glossary
Seed
The round raised to turn early evidence into a repeatable machine.
By seed, an investor expects some proof that people want this and some idea of what it costs to reach them. The money usually goes into hiring and into whatever channel is already working.
The gap between pre-seed and seed is not the amount raised. It is whether the company can explain, with evidence, why spending money on growth will produce more money.
Related terms
- Pre-seed — The first outside money, usually before meaningful revenue.
- Go-to-market (GTM) — The plan for how a product reaches buyers and turns them into revenue.
- CAC (customer acquisition cost) — What it costs you, all in, to win one paying customer.
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The GTM Score is published in full, check by check, so you can see exactly what each figure is worth before you go looking for it.
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