GTM.

Glossary

Pre-seed

The first outside money, usually before meaningful revenue.

Typically buys twelve to eighteen months to build the thing and find the first customers. Investors at this stage are backing the founders and the problem far more than the numbers, because there are barely any numbers.

That does not mean numbers do not matter. It means the ones that exist are read very closely, and a founder who knows their own figures cold stands out from one who does not.

Related terms

  • Seed — The round raised to turn early evidence into a repeatable machine.
  • Runway — How many months you can keep going before the money runs out.
  • Traction — Evidence that people want this, stated in numbers rather than adjectives.

Read next

See where this number sits in the rubric

The GTM Score is published in full, check by check, so you can see exactly what each figure is worth before you go looking for it.

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