Free tool

Size your market from the bottom up

Count the buyers. Multiply by a real price. The result is smaller than the top-down number and worth far more, because someone can check it.

Last reviewed 2026-08-22

How many buyers exist

A number you can source: a register, a regulator's list, an association's membership.What one pays you a year

₦

A price you actually charge somebody today.Share you can actually serve

Right geography, right size, right language, can pay how you take payment.Share you could realistically win

Over the next few years, given your team and money.

Total market (TAM): ₦6,000,000,000
Serviceable market (SAM): ₦2,400,000,000
Realistically winnable (SOM): ₦240,000,000
That is this many customers: 2,000

Put the source of the buyer count on the slide. A market size with a source attached is read as an estimate; the same number without one is read as a claim. If you cannot source the buyer count, the honest move is to narrow the definition until you can.

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Where to find a buyer count in Nigeria

Corporate Affairs Commission registrations, for how many entities of a type exist.
Sector regulators publish licensed operator lists: NCC, CBN, NAFDAC, state health boards.
National Bureau of Statistics releases, for establishment counts by sector.
Trade associations, which often publish member counts.

Whichever you use, put the source on the slide. There is deliberately no “percentage of a global market” input in this tool, because that method proves nothing and every investor has seen it a thousand times.

Put these numbers where an investor can read them

The GTM profile holds them as structured fields, scores what you have against a published rubric, and shows which blank one costs you the most.

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Questions: support@ranked.ng

Where to find a buyer count in Nigeria

Put these numbers where an investor can read them

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